citrus zesty health & freshness brand identity design

Brand aim

fitness, training, gym, gray fitness, gray gym, gray training, gray workout, fitness, gym, gym, gym, gym, gym
A fitness trainer speaks in a bustling gym setting, with exercise equipment and focused individuals in the background.
Cheerful female doctor with glasses presenting two halves of a sliced orange, promoting health.
Vlogger promoting healthy eating with fresh vegetables on the table.

A captivated fictional brand based on TIPS & Tricks for gym coaches, fitness enthusiasts and nutritionist to have a strategy edge on health awareness to the public

view on behance

Online Portfolio covers some of the brand identity design details that serves as a gateway to the complete full brand identity.

The Logo

The Final Logo View


the brand insight

This section covers the behind-the-scenes process and experimental work inspired by the aspirations outlined in the online Behance portfolio profile.

Asian woman with purple hair holding a hand-drawn obesity sign in a studio setting, promoting awareness.
Crop faceless person squeezing ripe orange while making fresh juice in kitchen at home
Smiling woman in a pink top holding a bowl of fresh salad with cherry tomatoes and greens indoors.
woman, gymnastics, yoga, workout, training, fit, sport, young, fitness, gym, girl, stretching, yoga pose, flexible, yoga, yoga, yoga, yoga, yoga, fitness, gym, gym, gym

the colour palette

the Typography

why is the brand health based serviced?

Digital Branding & marketing view

This reflects the brand’s realistic perspective, focusing on its mission and effective application.

Social Media Digital View
Product View
Apparel View

A Branding and standard to dense scale view

These reminders, displayed as posters and billboards, reinforce brand identity and its core values, enhancing recognition.

TAKE A LOOK AT THE PROJECT view also ON BEHANCE
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