01 Brand Identity Design


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Step 01. Core Visual Identity Design services that i offer

Logo System Design: Includes the primary logo, secondary logos, sub-marks, and favicons.

Colour Palette Development: Selecting primary and secondary colours, often defined by Pantone, CMYK (print), and RGB/HEX (web) codes.

Typography System: Choosing font families, pairing fonts, and setting hierarchy for brand communication.

Iconography & Illustration: Custom icons or illustrations that add personality and support visual storytelling.

step 02. Brand Strategy and Verbal Identity

Brand Strategy Workshop: I define the mission, vision, values, unique selling points, and target audience.

Brand Naming & Messaging: Then I create and generate brand names, taglines, and brand statements.

Tone of Voice Guidelines: I then define the brand’s personality in words (e.g., authoritative, playful, friendly). 

Step 03. Brand Applications and Collateral

Stationery Design: Business cards, letterheads, envelopes, and email signatures.

Marketing Materials: Brochures, flyers, posters, and presentation decks (PowerPoint/Keynote).

Packaging Design: Custom packaging, labels, and tags that create a memorable unboxing experience.

step 04. Digital Identity Assets

Social Media Kit: Profile icons, banner images, and post templates for platforms like Instagram, LinkedIn, and Facebook.

Website Assets: Website banners, favicon design, and UI element styling.

Digital Templates: Branded documents (Word/PDF) and presentation templates. 

step 05. Brand Guidelines (The Brand Bible)

Logo usage (do’s and don’ts, spacing).

Colour codes (CMYK, RGB, HEX).

Typography rules (font usage, hierarchy).

Imagery and voice guidelines. 


Brand Identity Design Services & Investment Guide

Starter Visual Identity
  1. Investment: R4,000 / $247.21/ €212.93
  2. Primary logo design.
  3. Basic colour palette.
  4. Typography guidelines.
  5. 2 rounds of revisions.
Full Brand System
  1. Custom brand iconography.
  2. Social media profile kit.
  3. 3 rounds of revisions.
Corporate Brand Strategy
  1. Investment: R12,000 / $741.74/ €638.76
  2. Full brand identity system.
  3. Brand voice and messaging.
  4. Stationery and packaging design.

02 visual arts


woman, illustration, blonde, beautiful, face

Types of visual arts i provide

Fine Art: I create primarily for aesthetic, intellectual, or emotional expression

Applied/Commercial Art: Then I can focus on functional, commercial purposes, including the vast usage of the arts in graphic design.

steps I take for this creative space

Step 01: Immersion & Research: I gather information, study the brief, and understand the problem or theme.

Step 02: Ideation & Brainstorming: Then I generate multiple ideas, making thumbnail sketches, and mapping concepts.

Step 03: Conceptualization/Drafting: I then develop rough drafts, prototypes, or storyboards to visualize the best ideas.

Step 04: Production/Execution: Then I create the final artwork or design using chosen materials and tools.

Step 05: Refinement/Iteration: I try to do some tests, revise, and perfect the work based on feedback (often at 10%, 50%, or 99% completion stages).

Step 06: Evaluation & Presentation: Then I finalize the piece and present it to clients or in an exhibition context. [1, 2, 3, 4, 5]


Visual Illustrations & Fine Arts Services & Investment Guide
Digital Editorial Illustration
  1. Investment: R2,500 / $155 / €135
  2. Single custom hand sketch Or digital artwork.
  3. High-resolution file delivery.
  4. Commercial usage rights license.
Custom Vector Illustration Set
  1. Investment: R4,500 / $278.11/ €239.49
  2. 3 to 5 cohesive spot illustrations.
  3. Scalable vector format files.
  4. Ideal for web or print.
Commissioned Fine Art (Physical/Digital Paint)
  1. Investment: R8,500 / $525 / €450
  2. Bespoke concept development.
  3. Detailed, high-texture style.
  4. Print-ready file or canvas shipping layout.

03 User-interface & user experience design


Close-up of a notebook with wireframe sketches and a smartphone on a wooden desk.

Types of ui /ux design i offer

User Interface (UI) Design: I focus on the visual elements—colours, typography, buttons, and layout.

User Experience (UX) Design: I focus on user journey, research, and usability.

Visual Communication Design: I establish the aesthetic and brand identity of a digital product.

Graphical User Interface (GUI): I also do visual elements like icons, menus, and buttons.

Steps in the UI/UX Design Process

Research & Discovery: I rediscover and understand user needs, behaviors, and pain points through user interviews, surveys, and competitor audits.

Define & Analyze: Then I synthesize research data to create user personas, user journeys, and define the core problem to solve.

Ideation & Sketching: I then brainstorm potential solutions using techniques like sketching to map out user flows and site maps.

Wireframing & Prototyping: Then I Create low-fidelity wireframes (skeletal structure) and interactive high-fidelity prototypes to simulate the final product, using the Figma design tool.

Visual Design (UI): I Apply brand styles, typography, colour palettes, and imagery to turn prototypes into polished, high-fidelity designs.

Developer Handoff: Then I Deliver final designs, assets, and design systems to developers for coding, ensuring technical feasibility.


UI/UX Design Services & Investment Guide
Landing Page Design
  1. Investment: R2,500 / $154.55/ €133.06
  2. Single-page layout design.
  3. Desktop and mobile responsiveness.
  4. Interactive Figma prototype.
  5. Component style guide.
Multi-Page Website (Up to 5 pages)
  1. Investment: R6,500 / $401.74/ €345.95
  2. User flow mapping.
  3. Wireframes for key screens.
  4. High-fidelity UI designs.
  5. Exportable asset handoff.
Custom Web or Mobile App (6+ pages)
  1. Investment: R8,500 / $525.35/ €452.38
  2. Full UX research phase.
  3. Complete user journey maps.
  4. Comprehensive UI design system.
  5. Clickable high-fidelity prototype.


Figma
Canva
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Affinity By Canva
Inkscape

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